Sunday, September 18, 2016

GOOGLE IS GETTING IN ON THE FASHION WEEK FUN WITH NEW SEARCH LAYOUT



Social media is doing it, so why not a search engine?

Just like Snapchat and Instagram's curated Fashion Week stories and pages, Google will create a new template which aggregates the latest stories from New York Fashion Week in a tidy carousel just above a brand's top search results. That means busy editors and fashion-hungry fans who don't want to do the heavy lifting involved in filtering through the search results of a designer — say, Victoria Beckham, for example — will simply be able to browse the Victoria Beckham entry for news specifically related to NYFW, including the latest runway and backstage photos and videos and designer inspiration quotes, as well as links to other sites' NYFW coverage. For brands showing a see-now, buy-now format, like Tommy Hilfiger and Rebecca Minkoff, search results will include shoppable links. 

SHARE THIS

Author:

0 comments: